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Socially Irresponsible
Some small business owners don’t believe in using experts for social media engagement and content development. They see the practice as novel and unproven – until it isn’t. Such is the case of The...
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Hotel reputation management in the age of the instant review
Yelp, TripAdvisor, Hotels.com… The web has given travelers have so many ways to evaluate, select, book and review hotels. How do hotels manage their reputations proactively and honestly? Hotels must...
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